Sandeep Pathak
About me
A visionary and accomplished senior marketing & communications professional with extensive experience in retail banking, consultancy, and tech sectors. Proven ability to maintain consistent, profitable growth through positive planning and deployment of Go-To-Market campaigns. Adept at stakeholder engagement, business development, and project management, focusing on innovative marketing strategies.
PS: This site is currently a work in progress
Thought Leadership / PR
Calumino
Positioned Calumino as the leader and a disruptor in thermal sensing industry. Providing revolutionary IoT product which uses AI to extend the applications of this technology.
TBH
TBH with many verticals, specialised in various project management fields, at every opportunity these expertise were highlighted through the thought leadership content and PR.
Events/Trade Shows
Over 15 events in less than a year!
Sensors Converge, Santa Clara
Jun 24-26, 2024

Sensors Converge, Santa Clara
Jun 21-23, 2023

CeMAT Sydney
Jul 25-27, 2023

PropTech Europe, London
Sep 6–7, 2023

REBF NL, Amsterdam
Sep 20–21, 2023

SPIE Photonics West, San Francisco
Jan 30-1 Feb 2024

Realcomm, Las Vegas
Jun 13-15, 2023

Conditions Monitoring, U.K.
Sep 12-14, 2023

Websites
Calumino
Created a brand new site, replacing the old one with a new VI, navigation, content, UX, UI, blogs and updated SEO. Using WordPress and editing through Elementor.
TBH
Updated the landing page and content. Created a Maturity Assessment methodology as an “offer” page for Integrated Project Controls using jotform. Writing blogs and update content through CMS – WordPress.
SmartStone
Worked with designers to create a PHP site from scratch, new VI, new content and new pics.
Digital Campaigns

Calumino
LinkedIn Campaigns aimed at encouraging targeted audience to come visit our stand or set up appointments prior to the event.

Caluminio
A/B testing campaigns with a mix of product or application hero pics.
Lumen – World’s largest DOOH
Content creation and publishing, operational and stakeholder management
Brochure ware – Digital and Print
Calumino
Designed brand and technical brochures for all the products.
TBH
Designed beautiful Capability Statements, Quad brochures and A4 booklet brochures on brand, one time and under budget.
Barclays (Absa Bank)
Designed over 500 digital and print brochures of various sizes from DL, A4 to A0 as branch collateral.
TVC
Rugby – Absa Currie Cup
Absa Currie Cup was the largest regional rugby championship based on provincial rivalry. Using the property to leverage financial property was nothing new but to use it as part of the 360 integrated campaign was.
Soccer – Absa use of guerilla marketing
What do you do when your competitor is sponsoring the FIFA world cup and the country is full of soccer fans? You sponsor the national team.
Contact
pathak_sandeep@outlook.com
Cherrybrook
Sydney, NSW, Australia, 2126
































