Portfolio

To win

aim high,

have courage

and persevere.

Sandeep Pathak

About me

A visionary and accomplished senior marketing & communications professional with extensive experience in retail banking, consultancy, and tech sectors. Proven ability to maintain consistent, profitable growth through positive planning and deployment of Go-To-Market campaigns. Adept at stakeholder engagement, business development, and project management, focusing on innovative marketing strategies.

PS: This site is currently a work in progress

Thought Leadership / PR

Calumino

Positioned Calumino as the leader and a disruptor in thermal sensing industry. Providing revolutionary IoT product which uses AI to extend the applications of this technology.

TBH

TBH with many verticals, specialised in various project management fields, at every opportunity these expertise were highlighted through the thought leadership content and PR.

Events/Trade Shows

Over 15 events in less than a year!

Sensors Converge, Santa Clara

Jun 24-26, 2024

Sensors Converge, Santa Clara

Jun 21-23, 2023

CeMAT Sydney

Jul 25-27, 2023

PropTech Europe, London

Sep 6–7, 2023

REBF NL, Amsterdam

Sep 20–21, 2023

SPIE Photonics West, San Francisco

Jan 30-1 Feb 2024

Realcomm, Las Vegas

Jun 13-15, 2023

Conditions Monitoring, U.K.

Sep 12-14, 2023

Websites

Calumino

Created a brand new site, replacing the old one with a new VI, navigation, content, UX, UI, blogs and updated SEO. Using WordPress and editing through Elementor.

TBH

Updated the landing page and content. Created a Maturity Assessment methodology as an “offer” page for Integrated Project Controls using jotform. Writing blogs and update content through CMS – WordPress.

SmartStone

Worked with designers to create a PHP site from scratch, new VI, new content and new pics.

Digital Campaigns

Calumino

LinkedIn Campaigns aimed at encouraging targeted audience to come visit our stand or set up appointments prior to the event.

Caluminio

A/B testing campaigns with a mix of product or application hero pics.

Lumen – World’s largest DOOH

Content creation and publishing, operational and stakeholder management

Brochure ware – Digital and Print

Calumino

Designed brand and technical brochures for all the products.

TBH

Designed beautiful Capability Statements, Quad brochures and A4 booklet brochures on brand, one time and under budget.

Barclays (Absa Bank)

Designed over 500 digital and print brochures of various sizes from DL, A4 to A0 as branch collateral.

TVC

Rugby – Absa Currie Cup

Absa Currie Cup was the largest regional rugby championship based on provincial rivalry. Using the property to leverage financial property was nothing new but to use it as part of the 360 integrated campaign was.

Soccer – Absa use of guerilla marketing

What do you do when your competitor is sponsoring the FIFA world cup and the country is full of soccer fans? You sponsor the national team.

Contact


pathak_sandeep@outlook.com

Cherrybrook

Sydney, NSW, Australia, 2126